Traditional SEO and keyword stuffing are becoming obsolete. The rise of AI-powered search and conversational commerce is fundamentally changing how customers find and choose products online.
The Death of Keyword-Centric Search
For two decades, e-commerce SEO has revolved around keywords. We've stuffed them into titles, descriptions, and backend fields, hoping to match the exact phrases customers type into search boxes.
But AI-powered search understands intent, context, and semantics. It doesn't need exact matches—it understands what customers actually want.
Conversational Commerce is Here
Customers are increasingly discovering products through conversations with AI assistants. Instead of typing "blue running shoes men size 10," they're saying "I need shoes for my first marathon that won't hurt my knees."
This shift requires sellers to think differently about product content:
- Use Cases Over Features: Describe what problems your product solves
- Natural Language: Write like humans talk, not like search algorithms
- Rich Context: Provide information about when, why, and how products are used
Winning in the New Discovery Era
The sellers who thrive will be those who stop optimizing for algorithms and start creating genuinely useful, comprehensive product content that helps both AI systems and humans understand value.